Marketing

This standard describes the criteria and related processes for departments to request and receive marketing assistance for promotions, public relations, major non-routine events, new web design, or significant changes to existing web design. With limited resources, ICC must be strategic in spending human and financial resources for promotional or “marketing” projects.

This standard provides guidelines to coordinate and facilitate contact with all media. The purpose of this standard is to promote a positive, proactive, and responsive relationship with members of the local, regional, state, and national media while maintain protection of student and employee First Amendment rights and respecting the learning environment.

The MyAlert notification system will be used only to provide information to students and staff in emergency situations. Examples include: weather closings, active shooter on campus, impending tornado, etc. MyAlert may not be used for courtesy reminders or other general information communications. MyAlert provides emergency notifications through emails, voice messaging, and text messages. MyAlert’s purpose is to provide rapid communication through accessible channels in times of emergency.

Illinois Central College believes its employees are often the best ambassadors for the College. Social media provides ICC employees with ample opportunities to represent the College in the “virtual” community. ICC also recognizes its responsibility to ensure employees, trustees, and volunteers adhere to local, state, and federal requirements to protect student and staff privacy.

ICC has developed a standard procedure for determining and announcing weather-related closings. The purpose of this procedure is to provide a consistent framework, whenever possible, for determining and announcing winter weather closures.